The challenge
Help parents understand the academy and register their interest ahead of its opening in Giurgiu.
What goes into it
English and Romanian website, parent interest forms and private enquiry management, with coordinated visual assets.
The identity has to travel.
The academy’s character carries from the bilingual website into illustrated social artwork and print. Treating these as one body of work gives parents a recognisable introduction wherever they first encounter Taylor.
Interest needs somewhere to go.
The public website introduces the academy; the private enquiry area supports the next conversation. Parent interest forms connect to enquiry management so the experience continues beyond the landing page.




